May 4, 2011 Official suitor of The Madrid Open – ellesse italia present its Capsule Range.

The elegant & contemporary Madrid Open, kicked off this Friday gone and runs to the 8th May. Held at the clay courts of the impressive Caja Magica, and playing host to top tennis performances and entertainment, the classic and triumphant ellesse brand is the perfect suitor to the event. For the semi finals and finals, stylish models dressed in the ellesse purposely designed capsule range will replace the ball girls and ball boys. This phenomenon is exclusive to the Madrid open, and emphasises on the event’s appreciation of sports glamour.  The range consists of classic tennis staples such as piquet polos and dresses, sweaters and windbreakers. The colour of choice is Navy, designed to contrast perfectly against the clay surface of the courts.  White contrast panels with red and orange piping give a pop of colour and a subtle nod to the brand’s logo. The collection is a recipe of classic, clean, and functional design that epitomises the distinctive ellesse brand, and will capture a memento of this year’s tournament.
For a limited time only, it’s exclusively available to buy, both at the ellesse booth at the tournament itself, and via www.ellesse.es. The range provides spectators and tennis fans with the opportunity to buy into a story, leaving them with a classy & functional souvenir from the sporting occasion.
The event brings ellesse back onto the courts and actively re-establishes it’s long standing relationship with tennis. International tennis personality and tournament creator Ion Tiriac provides a link between the ellesse past and present. Tiriac coached Boris Becker during his early ellesse years, a famous face in some of the brand’s now iconic 80s shoots.The Madrid Open’s sartorial approach on a classic sport is a perfect match for ellesse who aim to evolve gracefully but always maintain its heritage. Success, performance, style and glamour all work harmoniously together in both the collection and the tournament.
It looks like it’s going to be a good year for tennis, and a sporting event to keep your eyes on.  A competition, held by elllesse, ending last week, has allowed two lucky winners a free trip and VIP press passes to the tournament. They in return will be blogging daily back to ellesse about their experiences at the open.

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Launching this Saturday, Nike is the Jordan Retro V

Launching this Saturday, May 14th around Midnight EDT, Nike is the Jordan Retro V, the Air Jordan V was designed by Tinker Hatfield. Their design was inspired by the 1940s Mustang fighter plane, which can be seen by the “shark teeth” on the midsole. They are also known for their translucent sole, reflective tongue, and accompanying lace locks. The Air Jordan V has been re-released many times and is now available in fresh new colorways.

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Plan B, Caspa + more play Adidas Grand Finale

 Adidas have been treating some lucky people to a whole host of treats over the past few weeks.

Example played a gig in one fan’s living room, Plan B took one competition winner into the studio with him while Caspa played a secret gig and invited one fan to hit the decks with him.

To round things off Adidas hosted a massive gig at London’s Scala last Monday where all of these artists joined forces to give 800 lucky competition winners the gig of their lives.
First up on the bill were working class crusaders The Enemy. Their tales of small town life and factory closures may be a bit meat and potatoes but the lads, all adorned in iconic adidas tracksuit tops, certainly got the troops rallied for the night ahead.
Groups of lads, all wearing timelessly stylish adidas gear stomped buoyantly in the front row and bellowed every single word of their small town anthems.

Next up chart-bothering rapper, Example, brought his high energy Hip-Hop show to the stage at The Scala. Bouncing up and down from start to finish, Example resembled a coiled slinky travelling down an endless flight of stairs. And it must have been infectious as the crowd kept up the pace throughout. Saving his mega-hit, Kickstart, till the end, Example left the audience more breathless than an asthma sufferer in a smoking garden.
Finally man of the moment, Plan B, hits the stage with his suited and booted backing band. Ben Drew has smoothed his rough edges since he emerged with his Hip-Hop tour de force ‘Who Needs Actions When You’ve Got Words’ in 2006 and a change of direction has certainly paid off for him. After taking best male at The Brits and in the wake of a successful US tour, this show at The Scala acted as a lap of honour in front of a home crowd for the boy from East London done good. Effortlessly ploughing through his seamless modern soul classics, Plan B had the crowd singing back every word and beaming throughout.

To round things off dubstep party boy, Caspa, kept the crowd going to till the early hours with a set of good old fashioned wobble-centric dubstep. Plenty of adidas baseball caps on show down the front as the crowd descends into a sweaty mass of swaggering two-steps. A fitting end to a night that lived up to its grand title.

Source: Mixmag.net

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